ON – PAGE SEO

On-page SEO basics to provide peak performance for your website and visibility for your target audience. On-Page SEO Checklist, which can help you boost the SEO effectiveness of your site without impacting the ability of your pages to convert. It refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. It’s factors all have to do with elements of your own website. Factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site.

Meta Tags

Perhaps the most vital aspect of your on-page SEO efforts is the implementation of tags. Some are not as useful to SEO as they once were, but if written and utilized optimally, will improve your traffic.

Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.

Meta Descriptions

Meta-descriptions play a big role in search results. In case you’re unfamiliar with the term, a meta description is the snippet of information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. The end goal is to convince and persuade the searcher to click through to your website. Any words that match the search term are bolded in the description.

SEOmoz Meta Description Tag

Meta descriptions don’t help you rank in the search engines. However, they are important in terms of search engine marketing. Your meta descriptions are the snippets of text that search engines use to describe your listing. This step is included in on-page Seo.

Keyword Replacement and Placement

Keyword Placement

Once you choose keywords that are related to your website, there are a variety of ways that you can use your keyword list strategically to generate traffic. The actual placement of your keyword phrases on your web pages is important, as is use of keyword phrases off your web pages, so I will cover both in this tutorial.

Keyword Replacement

This manual lists the keyword replacements that are available in the system.

A keyword replacement allows you to show information about an asset within the content of the site. This information will be updated as the asset is updated.  For example, if you use the keyword replacement Keyword Replacements, the name of the asset will appear.

The general format of a keyword replacement is:

%<keyword_replacement>%

Keyword Density

You should keep the keyword density around 1.5% percent. A meta description should be under 155 characters. However, Google actually doesn’t measure by characters — it measures by pixels. That is, it’ll cut off a meta description after a certain width. The reason we say 155 characters is to give marketers a benchmark to observe by. You can double-check the length of your meta description and title tags with this handy tool from SEO.Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

Page Loading

Loading Page with Loading Screen features:

  • Displays a screen showing loading percentage of given page
  • Displays the page’s content with animation after complete the loading process
  • Increase the Word Press performance
  • Allows o select the colours of the loading progress screen
  • Allows displaying or removing the text showing the loading percentage
  • Pre- loads the page images.

Loading Page with Loading Screen plugin performs a pre-loading of image on your website and displays a loading progress screen with percentage of completion. Once everything is loaded, the screen disappears.

 

Premium Features:

  • Allows to choose a loading progress screen. The premium version of plugin includes multiple loading screens.
  • Special attention to the “Logo Screen”, that allows to use the website’s logo or any other image in the loading progress.
  • Allows to select from multiple possible animations, to display the page’s content after complete the loading process.
  • Improves the page performance.
  • Lazy Loading feature allows to load faster and reduce the bandwidth consumption. The images are big consumers of bandwidth and loading time, so a WordPress website with multiple images can improve its performance and reduce the loading time with the lazy loading feature.
  • Allows to select an image as a placeholder, to replace the real images during pre-loading. It’s recommended to select the lighter images possible to increase the WordPress performance, the image selected will be used instead of the original images, in the loading page process.

Alt Tags

An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store’s search engine rankings. Alt tags solve for this by providing text which is read by the search engines.

When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks. They are also useful for users viewing a webpage on screen readers or browsers that can’t process images.

Alt Tags are looks like:

Alt text is contained within the image tag: <img src=”myimage.png” alt=”addidas_air_zoom” />.

H1 Tags

H1 tags can improve your search engine ranking. But maybe you don’t know what that means, or even how to tell if your website is using the H1 tag properly to maximize your search engine placement. This SEO tutorial video is meant to teach you all about using the H1 tag to improve your on-page SEO.

The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other on-page SEO techniques.

Keyword

While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.All of this is available in WordPress pages and posts. But why keyword is important?

Using them correctly will directly affect the return on your digital marketing investment. The more you understand about keywords, the better you will strategize with your marketing. Always make sure you’re providing the most value for your brand by targeting keywords that have search volume.To get the most of your on-page, perform keyword research and be confident your company can convert for the targeted terms. There’s nothing worse than appearing first in the results for a query that leads to zero conversions.

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