What is Search engine optimization (SEO) ?

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.

Let ‘s understand by breaking SEO into the parts :

There two main parts of SEO:

On Page SEO – Some of the most important parts for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as Helpful.

On- Page SEO  is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.

In essence, good on-site SEO helps search engines to understand what people would see (and what advantage they would get) if they visited a page, so that search engines can  accurate way serve up what human visitors would consider high-quality content about a particular search query (keyword). So, try to make a unique contants on website and increase your traffics.

There are several “keyword-agnostic” elements that can influence a page’s on-site optimization.

Those include things like:

  • Link use on a page: How many links are there? Are they internal or external? Where do they point to?
  • Page load speed
  • Page URL structure
  • Mobile friendliness
  • Page metadata

This is the better of influencig on-site optimization.

If you not find the perfect keyword you cna go  on google adword by this you can easily find the keywords for your articles which you have to rank. Here I am providing you some short information to make you aware of SEO but in my next blog blog I will give brief of it.

Once you have your keyword list, the next step is actually implementing your targeted keywords into your site’s content. Each page on your site should be targeting a core term, and a “basket” of related terms. In this given format nice visual of what a well (or perfectly) optimized page , how the Title Tag & Meta Description Looks in Search Results looks like:

                                 Title Tag and Meta description

Title: 5 BEST HOME MADE SCRUBER FOR GLOWING SKIN

Meta Description:  Exfoliation is a very important and main step if you want glowing and smooth skin. It’s recommended to exfoliate skin two to three times in a week to get radiant and healthy skin.

URL: http://marketingmun.com/2018/02/02/5-best-home-made-scruber-for-glowing-skin/

Off – Page SEO – Link building is probably one of the most talked about  SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to.

So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.

  • Organic Links  These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
  • Whitehat This basically stands for good, quality link building (the kind you should attempt for).
  • Blackhat – This low-quality link building (the kind you should avoid).                                                                                                                                                                                                                                                                                                                            Here I am going to describe in short of some Off-Page SEO strategies that you easily understand how off page seo works and in my next blog i will give you the brief of one of each strategies, the strategies are :
  • Social Media
  • Mobile App Streaming
  • Blog Posts:
  • Forum Posting
  • Social Bookmarking:
  • Exchange of Links
  • Link Baiting
  • Cross-Linking
  • Photo Sharing
  • Video Promotions
  • Local Listings and Yellow Pages
  •  Press Release Promotion
  • Classified Submission
  • Business Listing
  • Q & A
  • Document Sharing
  • PPC Ad Campaign.

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