What is Digital Marketing ?
Digital marketing mention to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. The reality is, people spend twice as much time online and while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today’s time, that means that you need to meet them where they are already spending time: on the internet. So, should enter into the internet world. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Marketing has always been about connecting with your majority of audience in the right place and at the right time. Types of online marketing :
- E- Mail Marketing.
- Search Engine Optimization (SEO) .
- Social Media Marketing (S M M ) .
- Affiliate Marketing.
- Pay Per Click.
- Ad words and many more.
Difference between Online marketing and offline marketing.
Online communication does not strengthen strong relationships like love, friendship, or neighborhood; however it intensifies the weaker bonds (subscribers and followers). People often get acquainted online, join on-line communities, and participate in different promotions. Online mode allows multiple users – owners, manager and staff – to access, share and improve information at the same time.
Offline mode works without the internet. All business data you enter into Job Manager offline is saved on your mobile device. Since data is saved locally on your device, only one user at a time can access the information. Offline is the simplest and least expensive.
Strategies of online marketing are :
Depending on the scale of your business, your digital marketing strategy might involve multiple goals and a lot of moving parts, Like
- Make a unique Content.
- Promote your website with SEO.
- Make a creative website and web page.
- Promote your business on social media.
- And more important tip is :
Marketing Strategy —> Marketing Plan —> Implementation = Success
Challenges faces in the digital marketing are :
Every marketer faces different challenges. Although we typically share same goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. We’ll focus on the most common types of problems to face are mention below.
- Generating Traffic and Leads
- Managing Your Website
- Targeting Content for an International people.
- Training Your Team.